Wednesday, October 13, 2010

Wasteful Design


I see this piece of design as being wasteful because of how much paper must be wasted to create these cards.  Think about all of the paper that was disposed of to create just these four bird-shaped cards.  Although I am not sure as to what size paper these were printed on, it seems as though there is a good amount that was not used in this design.

If the designer of these cards were to just print this shape (either filled in or just an outline) on a whole card, he or she would be wasting much less paper.  This way, instead of the unused paper being thrown away, it becomes a part of the design.  In my opinion, the extra space around the bird shape would be a nice addition to the card.  And, not to mention, this card is a very awkward shape.  It looks nothing like what a "normal" card looks like.  I am not sure if this is a business card, but, if it is, I don't think it'd be very easy to stash in your wallet, or even your pocket.

My idea to rework this design stems from number five from my list of "Ten Ways to Practice Sustainability."  Number five reads: "Recycle any unwanted papers."  But, rather than recycling the papers for someone else to use, you are getting your money's worth by just using it all yourself.

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