The film about designer Milton Glaser illustrates him not only as a designer, but a person, as well. In addition to discussing his design ideas and preferences, he discusses his likes and dislikes in terms of hobbies and food, for example. Because of how articulate he is, Glaser's voice is requested in many places. However, it is unusual that a designer is heard--usually they are only seen.
Glaser, who believes art to be an instrument of social enhancement, tells viewers that he enjoys doing work that is public--work that people see. He likes when people have to work to understand what he is showing them. Glaser enjoys when things look as though they just simply happened. He states that one secret of design is to withhold certain things--not to give viewers every piece of information.
Whenever Glaser has the time to draw, he does. He believes drawing is a way of understanding the world. According to Glaser, the movement and rhythmic response to music even has an effect on the way one draws. Glaser enjoys teaching others his way of perceiving the world.
Among many other things, Glaser is known for the I 'Heart' NY symbol. Regarding the success of the symbol, he states, "People saw [it] and they remembered it."
Glaser tells us that he has always been looking for the true definition of art. The following is the definition he found to be the best he's come across, "The purpose of art is to inform and to delight."
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